Social Marketing

10 Shopify Stats Every Marketer Should Know in 2020

Shopify hit the market broadly speaking in 2004, but only really became popular in 2014. Perhaps you thought it was Spotify, which you can be forgiven for thinking. One is a music app, and the other is slowly changing the e-commerce landscape.

Shopify, as its name would suggest, is a platform that helps brands and small businesses bring their products to the market effectively.

Instead of starting a website, and then adding complicated steps to make an online store through platforms like WordPress or Wix – Shopify cuts out the unnecessary aspects and brings you the marketer or business owner a space designed to sell to your ideal customer.

Knowing that, and looking at the value add – Shopify is inevitably playing all the right cards. That’s why we’ll share some of the most critical statistics you need as a marketer to leverage the benefits of Shopify.

Let’s begin by taking an in-depth look at the number of merchants that make use of Shopify to build their online shop.

1 – Year on Year growth for Shopify Plus merchants

Shopify Plus merchants, with annual sales revenues from $1 million to $500 million, have seen an average year-over-year growth of 126%.

These are phenomenal figures that continue to drive the platform, attracting more and more merchants to the platform.

This bodes well for you as you can continue to see growth over time on Shopify for your products and services.

You may consider using the platform to attract new customers to your brand, as it makes it more seamless than other spaces like WooCommerce.

2 – Shopify powers many businesses worldwide.

At present, Shopify is powering almost 800,000 businesses worldwide. This is a large number of business owners who are running their business directly from Shopify.

Indeed, they trust the platform to operate all sorts of business from e-commerce to arts and crafts to provide online courses.

There are many uses for a Shopify website at present. And with over 2 million users supporting the businesses, there is no short supply of customers waiting to shop on the platform.

3 – Shopify plays a role in the global economy

Shopify has contributed over $183 BILLION in economic activity globally. This is playing a significant role in driving more employment in new online sectors of the economy.

This indicates the revenue that Shopify merchants have earned over time by providing valuable services to the online marketplace.

Seeing this is done by many marketers, entrepreneurs, and others, you could appropriately create a similar need for your products and services over time-related to understanding Shopify and using it effectively.

4 – Shopify has a significant market share

In 2019, Shopify took 31% of the e-commerce platform market. As an e-commerce platform, Shopify sure is a popular choice. The biggest competitor, of course, is WooCommerce, which is a free plugin for WordPress sites.

The great thing that Shopify has is that it’s quite easy to set up and customize according to your e-commerce needs. Amateurs and professional business owners use it. They also offer all sorts of apps that make setting up a website simple. 

You can make use of countdown timers, as well as review data directly through the platform by connecting free and paid apps.

Initially, it was quite a challenge to start an online store, but Shopify saw this need and made its platform easy to use and, most importantly, quicker to set up and start getting sales, of course.

Knowing this, you can continue to make content that will speak to this and help more business on the platform use it effectively. 

5 – Most Shopify stores are in the US.

Keep in mind that most of the businesses that Shopify powers are located in the United States. That’s an exciting dynamic, especially if you currently live in the US and understand the market well.

Also, the majority of the customers are US-based.

This can be useful for marketers who can also use appropriate distributors and manufacturers within the US for faster and effective delivery that meets all your customer’s needs. 

Overall, customers in the US are more prone to buy online as they have been early adopters of such a model for a few years now.

Make sure you use this to integrate it into your marketing strategy using Facebook ads and other paid ads strategy along the way.

6 – Californians buy the most on Shopify

Californians are the largest group on Shopify when considering the United States. This helps to break down the market for online shopping to segments.

This also allows you to target appropriately when using Facebook ads to bring customers over to your online store.

This will help you build your Facebook Pixel with more accurate data. Also, you can use the data collected during your market research to understand the buying patterns of Californians and if this could improve the overall sales for your products and services.

This is an excellent stat to help you also get more information on other areas in the US and how well they perform from a Shopify perspective. As they say, the more data you can collect, the better you can use your Ad budgets and campaigns to drive customers to your service offerings.  

7 – There is a significant growth factor compared to other key e-commerce giants

Shopify stores have seen almost 3x as much growth as the overall e-commerce market lately. This is good to know as it means that the platform itself is attracting new merchants as well as sellers.

This is creating a healthy blend of competition and drives the e-commerce market to provide the best service to users.

Also, as it gets bigger, there is more opportunity to remove the less than scrupulous brands that impact consumers negatively, giving e-commerce a lousy reputation and affects all sellers.

This is also perfect for marketers who want to market new products or services, and they can quickly grow their reach exponentially along the way.   

8 – Shopify scores big during Black Friday and Cyber Monday

Similar to other eCommerce platforms, Shopify also scores well during Black Friday and Cyber Monday weekends.

Data indicates that Shopify businesses made $2.9 billion in sales in 2019. This was, of course, worldwide, yet it bodes well for the marketing employed.

Most of the customers are attracted to the platform by using a paid ad strategy like Facebook for maximum benefit.

It becomes more and more essential to employ a similar strategy in your business by using a multi-pronged approach for Facebook, google ads, and organic traffic for your site.

Also, it’s a good idea to build organic opportunities for traffic like blogs and information about your brand, which can be utilized in conjunction with paid ads.

9 – Shopify is showing Increased Brand Loyalty

There is increased brand loyalty for Shopify merchants, and most of the shops get value through repeat customers.

As more and more brands use Shopify and employ innovative approaches to e-commerce, they learn that building solid relationships will bring customers back to their site again and again.

This can be quite encouraging for brands just starting, who want to do something similar. As a marketer, you can use many opportunities to build solid brand loyalty.

An example of this might be to use many platforms on social media to increase your brand awareness and send more traffic to your sites.

This approach can serve you well, as the Shopify platform continues to grow extensively.

10 – Organic traffic is high

93.61% of Shopify’s traffic is organic, and that’s quite interesting, considering that many brands also make extensive use of paid traffic.

And organic traffic may be hard to acquire at first and takes time to build, but it truly can bring customers to your brand consistently when your business is at the top of search on google for the keywords related to Shopify.

The top keywords include:

  • “Shopify” with 14.54% of traffic
  • “Shopify login” with 4.51% of traffic
  • “Shopify apps” with 0.66% of traffic
  • “Business name generator” with 0.63% of traffic
  • “Shopify app store” with 0.61% of traffic

As a marketer, make sure you continuously use tools like Moz or Semrush to create content that speaks to these searches based on Shopify. You may also consider how to build content that is evergreen and very helpful to your audience. 

Final Thoughts on Shopify and their Insane eCommerce Numbers

Our goal was to give our findings on the top 10 stats for Shopify that will help you as a marketer. Some stats showed you the extent of the market share, while others indicated profitability.

The reality is that these are beneficial to any marketer who is looking for a new way to sell more and get better exposure and authority for their brand.

Consider that Shopify is growing year on year in a significant way. They are continually using innovations to keep the merchants engaged and providing the best service to their customers as there is evidence to indicate that Shopify has a large share of repeat customers.

Does the work end there? The quick answer is No. The exciting work of using the data to build a robust and practical plan for Shopify is your next step.

Did you enjoy this post on 10 Shopify Stats Every Marketer Should Know in 2020? If so, you will definitely want to read up on these latest numbers from Amazon and why more people are now using Instagram over other social platforms.

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