You would think that after a certain amount of time marketers would get the basics of SEO down and only make the bigger mistakes.
The truth is that most blunders are incredibly common ones that these marketers merely forget in the moment.
Here are seven tools to help you catch and fix basic SEO mistakes preventing your site from ranking higher:
ContentCal is not purely an SEO tool, the way we usually imagine SEO tools. ContentCal is the content editorial tool allowing you to streamline content planning and marketing. It is especially useful if you have remote employees or freelancers helping you create and market content.
ContentCal helps you make them feel included. With ContentCal every content piece receives the spotlight it deserves.
2. Screaming Frog (Freemium)
Do you want to analyze any website for key SEO insights? Maybe you are interested in what your competitors are doing right with their strategy?
The Screaming Frog website crawler is a great little bot to find out that information. It is also a great auditing tool for your own website, as it provides pretty extensive information for you to use.
The basic crawler is free, though you can purchase additional features by getting their license for under $200 per year.
3. Text Optimizer (Free Trial)
Text Optimizer is the semantic analysis tool that uses your target search query to identify related concepts and entities. Once you implement enough of those in your content, your page will do a better job meeting Google’s and its users’ expectations, so your rankings will go higher as well.
4. Found. (Free)
Found. is a great (and free) tool that looks through these common mistakes and alerts you before they hurt your site’s ranking. You just put in your domain and it will do the rest.
5. Yoast (Freemium)
I am a huge fan of Yoast and you have almost certainly at least heard of them in the past. This plugin for WordPress guides you along the way to SEO excellence. You put in a focus keyword, write a meta description, put the focus keyword in the bulk text and let the plugin analyze your density.
It will give you recommendations to further strengthen your SEO in the post, turning green when you have reached the minimum for Google benefits.
Here’s a detailed guide on how to install Yoast plugin.
6. Ubersuggest (Free)
Neil Patel released Ubersuggest not too long ago and I have been using it obsessively ever since.
It works by taking your keywords and giving you information on that and all similar phrases that you might want to use as well/instead.
7. SISTRIX (Free Trial)
An awesome toolbar, I use SISTRIX almost as much as Ubersuggest. It basically shows you SEO info on any domain.
As you can guess, it is a big help when it comes to competitor research. You can also use it for your own website, so you can make sure your SEO is up to scratch.
I use Sistrix as it is tried, true and easy to use. You get your code and put it into your page… it is that easy. No coding needed on your part, just a simple copy/paste.
8. TechnicalSEO SERP simulator
TechnicalSEO has a SERP simulator, but sadly it hasn’t been updated since Google started allowing longer snippets. But it can still be helpful to get a general idea of snippets you are planning or currently using.
Next Steps: Optimize and Re-use Your Existing Content
Look for existing content you can repurpose in all sorts of places, like:
- Your social media updates. Ever go on a rant on Facebook? Was it something that went over well with your fans? Ding, ding, ding – you’ve got the makings of a blog post ready to go.
- Your email newsletter. You might not been blogging, but perhaps you’re sending out a regular email newsletter. What sort of content are you sharing there? Tips, strategies, and other advice are great pieces of content to share on your blog.
- Past presentations. Ever present in person? Or maybe host an online seminar or webinar? I bet you created slides or some other presentation materials to help you present. And I bet those materials could *easily* be repurposed into multiple blog posts for your audience.
- Your YouTube channel. Do you regularly post videos to YouTube? If you don’t already share them on your blog, you’ve got a serious pipeline of content you could start posting to your site. Simply embed the video, maybe add a transcript, and you’ve got yourself a golden piece of multimedia blog content.
- Your FAQs. Do your customers have the same questions again and again about your product or service? Do you have an FAQ section on your website? Or maybe internally? Each one of these questions and answers could easily be turned into a blog post that does double duty of suggesting your audience consider buying your stuff.
- Emails to your audience and clients. What sort of questions does your audience keep emailing you? How many of those have you already answered? Especially those that aren’t questions about your product. Maybe you’ve given tips or advice on neighboring topics. Hellooooo more blog content ideas.
- Your phone call notes. Do you (or your sales people) make detailed notes of sales phone calls? Use those as your content!
- Case studies. Ever get some great feedback from a customer? Ever follow up to ask more questions? You can take a testimonial and turn it into a blog post style case study with just the addition of a few more questions and – presto! – content.
And this is just to start. Where else do you think you could grab content to repurpose? Share with us in the comments.
Which SEO tools are you using? Please share with me on Twitter @JessyTroy
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