It doesn’t matter if you have the flashiest looking blog with the fastest loading time and most optimized social media sharing widgets if your blog doesn’t have the exceptional content that online audiences crave and will keep coming back for more. By much the same accord, it doesn’t matter if you have good content if there’s no one around to read it. They’re two sides of the same coin and you need both, but where can you find the time and develop the expertise to keep all those balls in the air?
Rather than shoulder all of that burden yourself, and potentially do a mediocre job at it, you may want to enlist the services of professionals who know what they’re doing, from ideation to publication and optimization. That’s where Content Powered can really help you step up your game, delivering top-notch content that will outperform the competitors time and time again.
An All-Inclusive Blog Management Company
You’ll find no shortage of blog-related services on the Internet. There are marketplaces where you can seek out freelancers to write your blog posts, stock image repositories where you can license images, and management companies that can deal with the technical logistics of keeping a blog going… but working with multiple companies can feel fragmented and disorganized. Not to mention that you may not end up with the best end product either.
Aiming to be “the most complete blog management service on the web,” Content Powered is an end-to-end service provider for business blogs. Founder and CEO James Parsons, along with the rest of his team, recognize that “cranking out quick blog posts just doesn’t cut it anymore.” You need great, comprehensive blog posts, supported by everything else that goes into having a successful blog. The team includes:
- Inbound marketing professionals
- Graphic designers
- SEO professionals
- Conversion optimization experts
- eCommerce specialists
That means that they’ll update and add plugins, improve user experience and design, update and improve older posts, track rankings and more. And then, there is the team of “the very best fulltime in-house writers” too, of course, working to create “carefully researched and well-optimized content [that’s] worth sharing and linking in.”
Quality Over Quantity
Content is king. It always has been. And while some quick-hitting memes might be fun on social media, they’re not the kind of content that will get you ranked in Google, let alone convert clicks into customers. Search engines, much like real people, seek true value that’s above and beyond what anyone else is providing. If someone is looking up information about exchange traded funds (ETFs) and how they might want to invest their money, a couple of paragraphs isn’t going to cut it. This is a more in-depth topic that requires a more in-depth explanation.
To that end, Content Powered is dedicated to long-form content that is useful, optimized and well-researched. Rather than churn out a couple of quick 300 word posts, their writers produce exceptional content with a minimum of 2500-3500 words. It’s about doing the legwork to research a topic thoroughly, optimizing the content accordingly to answer the needs of readers.
Content Powered is not shy about comparing itself with the competition. Of course there are other services out there where you can outsource your blog writing. However, you’ll notice that the majority of these other options tend to zero in on shorter content in the 500-word range. And their posts typically only include stock images.
By comparison, Content Powered is all-inclusive, so you get up to 20 custom images, tailored specifically to that particular content for your particular blog. The extra work results in media that is better optimized and more carefully researched. You also get unlimited edits, CMS publishing, a comprehensive content strategy, access to a graphic designer, comment management and more.
A great way to get a sense of the type of content you can expect to receive, take a look at some of the posts on the Content Powered blog itself. For example, here’s a post about the pros and cons of separating a blog from a website. You’ll see that the content is thorough, yet accessible. It’s also well-organized with lots of visual interest and helpful links. The post is also in the neighborhood of 2500 words. That’s the kind of long-form, in-depth writing you can expect to get.
Getting Started With Content Powered
They make it very clear that they “work with select clients only.” When the kind of content being produced is as intensive as what they are offering, they want to make sure that they’re only working with clients who share a similar dedication to quality over quantity, looking for long-term growth and sustainable results.
And so, the first step in working with Content Powered’s blog management service is to get acquainted with one another. There isn’t a simple “sign up” and “pay here” type of process on the Content Powered website. Instead, the first thing you’ll need to do is schedule a call. During that call, they’ll learn about your business and your goals, seeking out the right kind of “voice” for your blog articles and investigating the competitors in your space. It’s also during this time that you can discuss the level of involvement, as well as overall content strategy.
After that, there’s an onboarding process that involves getting enrolled for billing, providing access to your blog and analytics, setting up the rank tracking software and so on. From there, they’ll start “feeding your blog” by writing the content to fit with your schedule and requirements.
The Complete Blog Post
The service doesn’t end when the posts are published either, as they’ll follow up with improvements and reporting. This really is a full service solution. To illustrate, you might inspect a couple of the case studies they have listed on the site.
Take this one, for example, of a consulting firm. In this particular case, Content Powered got started with a fresh new blog, taking it from zero to over 12,000 organic visitors per month. This isn’t just a vanity metric either. Organic blog visitors make up more than four-fifths of the website’s total traffic, representing a huge exposure and conversion opportunity.
Many of these visitors may not have come across this consulting firm otherwise, but now they’re on their site, reading their content, and interested in learning more about how they can benefit. Indeed, overall revenue has increased by more than 600% in the two years the blog has been around. These are real results that really feed directly into the bottom line.
That’s a real, measurable return on investment.
How Much Does It Cost?
Content Powered operates on a simple pricing structure.
You don’t have to choose between multiple tiers of service or pick your options on an a la carte basis. Instead, they only offer one pricing plan. The signature service includes everything we’ve discussed above — like 2000-3500+ words per post, unlimited edits, a dedicated in-house writer, up to 20 unique blog images, complete SEO, ongoing content strategy and more — starting from $999 per month.
That rate can go up or down, depending on your specific requirements. If you need more posts, you can. If you want fewer posts, that’s a possibility too. These are all things you would discuss over that initial phone call. When you’re ready, contact them by scheduling a call or sending an email.
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