This is a complete guide to technical SEO.
In this all-new guide you’ll learn all about:
- Crawling and indexing
- XML sitemaps
- Duplicate content
- Structured data
- Lots more
So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.
Chapter 1:Technical SEO Fundamentals
Let’s kick things off with a chapter on the basics.
Specifically, in this chapter I’m going to cover why technical SEO is still SUPER important in 2020.
I’ll also show you what is (and isn’t) considered “technical SEO”.
Let’s dive in.
Chapter 3:Crawling, Rendering and Indexing
This chapter is all about making it SUPER easy for search engines to find and index your entire site.
In this chapter I’ll show you how to find and fix crawl errors… and how to send search engine spiders to deep pages on your website.
Chapter 4:Thin and Duplicate Content
If you write unique, original content for every page on your site then you probably don’t need to worry about duplicate content.
Duplicate content can technically crop up on any site… especially if your CMS created multiple versions of the same page on different URLs.
And it’s the same story with thin content: it’s not an issue for most websites. But it can hurt your overall site’s rankings. So it’s worth finding and fixing.
And in this chapter I’m going to show you how to proactively fix duplicate and thin content issues on your site.
Bonus Chapter:Technical SEO Case Studies
Let’s cap off this guide with a set of brand new technical SEO case studies.
Specifically, you’ll see how four Backlinko readers increased their Google rankings with:
- Date Schema
- Internal linking
- FAQ Schema
- Website migration best practices
So without further ado, let’s get right into the case studies.