You got the itch to build authority sites, huh?
That’s okay. It’s a good itch. And I think the crew at Authority Hacker are some of the best in the world at teaching you how to do it.
In this Authority Site System review, we’re going to ask whether this product can help you build and grow your site. Let’s get started.
If you want to check out the Authority Site System, you can go here.
The Authority Site System is the best course on the market today for building and growing profitable websites. It’s not the best course if you’re already making over $1,000 per month from your websites, but it will help you get to the 4 figure per month mark if you haven’t reached it yet. Click here to build and grow your own successful authority website
- Helps you start a site from zero
- Helps you master fundamental skills even if you’re experienced
- Has real life case studies, templates, and a support group
- Not for the internet marketing master
The Authority Site System Pros
Let’s talk about some things that The Authority Site System (TASS) does well. After this, we’ll move onto the cons.
Helps You Start A Site From Zero
The main benefit of TASS is that it helps you go from zero to hero in authority site design. Gael and Mark (the founders of Authority Hacker and the coaches for TASS) use over-the-shoulder videos to help you get to a fully functioning authority site.
This course explains the basics of internet marketing, talks about how authority sites make money, and then takes you step by step as you build your own site.
Once you’ve got the basics down, Gael and Mark walk you every step of the way. It’s a very beginner-friendly course with video walkthroughs, show notes, recommended resources, and a Facebook community of people who want to help.
Helps You Learn The Fundamentals
This course is marketed towards beginners, but I think that there are a lot of people who can benefit from it. TASS is great about explaining the fundamentals of internet marketing.
The more advanced lessons can be used by almost anyone with a website. TASS includes several videos on branding, advanced site design, monetizing using affiliate content, and link building. Even if you aren’t a beginner, TASS can help you to be better at your craft.
Lots of Case Studies, Templates, & Real Life Help
Another thing I love about TASS is that it is filled with Authority Hacker’s own case study. Mark and Gael use their own course to build a site right in front of you. Those over-the-shoulder videos that I mentioned earlier are almost always of Mark or Gael building their case study site.
You can access this case study site at any time to take a look.
TASS is also filled with templates that the Authority Hacker team uses. You get templates for content, templates for outreach, and templates for website design. These templates are made to be easy for you or your writers to use, so I’ve been very impressed.
And then every member of TASS also gets access to the member-only Facebook group. I’ve been a part of the group for a while now and it is pretty neat. People are helpful. Mark and Gael chime in often. It’s nice to see.
Authority Site System Cons
Now let’s talk about some things that TASS could be doing a bit better. There’s only one weakness here:
Not For The Super Experienced Marketer
TASS is an awesome course and it’s great at helping the newbie go from zero to hero. But if you’ve mastered content production, link building, and branding, then TASS doesn’t have much to offer you.
You won’t learn about link building, driving social media traffic, or setting up funnels. TASS’s goal is to help you get to 4 figures per month in your site’s income. TASS won’t help you much once you have mastered the basics and have systems in place to run your site.
This is an awesome course for the beginner. It’s not the best course for the experienced internet marketer.
For that, I would recommend that you take a look at Authority Hacker Pro.
The Authority Site System Review
The Authority Site System (TASS) is Authority Hacker’s starter product. If you have a site making less than $1,000 per month, TASS is the product that will help you get there.
Authority Hacker covers quite a few things in this course. You’ll learn:
- The basics of SEO
- How websites can make money
- The growth curve of a website
- Internet marketing basics
- How to select your niche and do competitor research
- How to make a plan for your site
- How to set up your site
- How to establish branding
- How to set your site up for future success from day 1
- How to create content (includes templates for content)
- How to build links (includes templates for link building
All in all, there’s a pretty hefty chunk of information here. This course was established with the absolute beginner in mind and does a good job going from zero to hero. It’s divided into 5 different modules, so we will take a look at each of these.
(before these modules begin, there is a “module 0” that’s about budgeting and setting expectations for the future)
Now let’s get into the course itself.
TASS & Module Overview
When you first enter TASS, you get a neat welcome video. Below the video, you have helpful links for getting around the course:
I scrolled down a bit so you can see it all. The video that says “Play Me To Get Started :)” tells us a bit about Gael and Mark (founders of Authority Hacker). Mark talks a little about their website and the things you’ll learn in the course.
It’s below the video that I think is so cool. You can see that we have 5 links. Here’s what those do:
- The Case Study Site takes us to a site that Gael and Mark built for this course. You can see this site live (and I just checked – it is ranking for keywords!)
- New Site Todo System takes us to a Trello board where you can mark tasks complete/incomplete. Once you finish all the tasks, you’ll have a site with 50+ articles and several inbound links
- Facebook Community takes us to a private Facebook group where TASS members chat, hang out, and ask questions
- Ask a Question allows us to ask a question to the Authority Hacker team
- Update Log shows us where updates have been made to the course. I’ve been a member for a few months now and they’ve made several significant updates to the course, often adding videos
And then to the bottom right, you have a chat button where you can get in touch with support 🙂
Below the video and helpful links, we start getting into the different modules:
Each of these modules has several video lessons to go through. These are over-the-shoulder videos where you can watch Gael and Mark build their own authority site. All the videos are screen captures, so you’re watching as the experts work and can follow along.
Each lesson has a video with notes below. You get a goal for each lesson:
A section telling you what you’ll learn:
A section below the video where you can read show notes:
The lesson notes end up working as a short blog post about the lesson. They cover everything that’s in the video, so they are great to read if you can’t listen. I also like to read the video notes to help drive home the things I saw in the video part of the lesson.
Sometimes, the notes will be an extension of the lesson. So the video might be about branding your site and talk about the importance of good branding. The show notes would then have supplemental videos on choosing brand colors, buying a logo, etc.
It is never necessary to read the show notes or watch the supplemental videos. But Gael and Mark do an amazing job of covering every possible question that you might have after watching the video.
And then we have a section where Authority Hacker links to resources mentioned in the video and notes:
Now that we’ve gotten an overview, let’s get into the different modules.
Module 1: The Authority Site Model
TASS Module 1 will help you to understand the basics. It lays the groundwork for everything you’ll be doing, but there’s not much to do in this module other than take notes. Gael goes over the definition of authority sites, how they make money, and you learn the basics of SEO.
Here is a list of all the things you’ll cover in the module:
One thing I like about module 1 is that it allows beginners to get started building authority sites. You can be greener than summer grass and still learn how to make this whole thing work.
Module 2: Niche Research & Site Planning
This is the biggest and most complex of all the modules. But it’s the one that if done right, will benefit your site for years to come.
If you have to get one module right, it’s this one.
Lucky for us, Gael spent a lot of time recording videos for this module. He shows us how to choose a niche and plan at least our first 50 pieces of content. It’s about as time-consuming as it sounds, but every minute spent here will save you an hour of heartbreak later on.
You’ll brainstorm niche ideas, which I always think is a blast. After you have your niche ideas, it’s time to get into competitor research. You look for big sites in that niche, small sites, available keywords, consider future income, and more.
Gael gives us access to an incredible spreadsheet that I still use to this day:
I didn’t include all of it in the screenshot, but you can get a copy inside of TASS by clicking here 🙂
This spreadsheet gives you an objective analysis of whether a niche is good. It gives you a point value for your niche based on your response to yes/no questions. It takes out the guesswork and emotional touchy-feely response we give when choosing our niche.
After choosing your niche (a process spanning hours worth of video), you learn to plan your commercial content (buying guides, reviews, etc.) and then you plan your link building content.
Gael also provides us with a spreadsheet to plan all of our future content. I’ve gotta say, the team went above and beyond here. They include tons of spreadsheets, resources to use, and in general the course is stellar here.
Here’s a screenshot of a few of the videos you’ll find in this module (there are 17 lessons total).
This is the longest module of them all, but researching your niche before you start is very important.
Module 3: Site Setup
Now it’s time to start building our site. This module starts with picking a domain name and goes from there. You learn the things to look for in a great domain name, domain names to avoid, setting up WordPress, WordPress basics, and then we get into building our site.
I like how Gael helps with the technical aspect and the design side of things here. Whatever your weakness (mine is design), you’re given the tools you need to succeed. Gael walks us through the annoying technical stuff and then we learn how to build an incredible looking website.
Gael doesn’t build our site for us, but he does show some good design tips. And the Authority Hacker team goes above and beyond here. They’ve got videos showing how to pick your brand fonts, how to figure out your brand colors, and how to get a logo.
After that, you’re led through a tutorial of Elementor (check out my Elementor review) and building your own custom theme. It’s not as hard as it sounds and you can do it in a couple of hours at most.
You’re well branded and your website is set up. Now you put on the finishing touches: privacy policies, About pages, contact pages, and miscellaneous plugins.
Here is a screenshot of some of the lessons in this module:
Module 4: Content Creation
Once your site is set up, it’s time to start publishing content. This module is only 8 lessons and isn’t too long. But it’s what separates the success stories from those who tried and failed.
Mark takes over for Gael here and we spend time learning how to create awesome content for our site. One thing I love about this module is that Mark gives us the templates that Authority Hacker uses for their own sites.
There are 3 different kinds of articles that we get templates for:
- Info articles are for articles addressing questions, how-to guides, etc. “How to break up a broody hen”
- Roundup reviews are for buying guides. “What is the best lawnmower for hills?”
- Single product reviews are for reviewing one product. “Elementor review”
You’ll notice that two of the three article types can be monetized. That’s because the majority of articles that Gael and Mark recommend for new sites are affiliate articles that are easily monetized.
The templates they provide are pretty good. Here’s a screenshot of one:
You replace everything in red with your own information. This template includes an actual template as well as instructions for the article. These templates are written with outsourcing in mind, so they work well for handing to your writers if you plan on buying content.
This is also where you learn some miscellaneous facts. Tips for hiring writers, most of the things you need to know about the Amazon Associates program (check out my Amazon Associates program review), and several writing guidelines for success on the internet.
Here is everything you’ll learn in this module:
Module 5: Link Building
Once you have your first 10 articles published, you can move on to this module. It’s time to start link building.
Long term followers of Niche Pursuits know that Spencer isn’t a big fan of link building. And as his student, well, you can guess my position 🙂
But if you’re going to invest in link building instead of content, Gael and Mark might be two of the best link builders in the whole industry. They teach you their tactic called the Shotgun Skyscraper method. If you’ve heard of Brian Dean’s skyscraper, then this works as skyscraper at scale.
And if you’re going to do skyscraper, I think that this is the way to do it.
The module starts out by helping you set up a couple of helpful tools. One is free and Authority Hacker negotiated a 50% discount on the other tool, so the course pays for itself a bit here.
One thing I want to note is that using Gael and Mark’s method, you can get links for a fraction of the cost of link building services. Buying links may cost $150 or more each. But if you’re the worst link builder in the world, you can build them for under $20 each. If you outsource everything, you could build them for under $50 or so.
Gael and Mark build their links for about $5-6 each. So even if you’re horrible, you’ll still come out better than buying your links.
Mark teaches you how to set your tools up, find your outreach prospects, follow up if you don’t get a response, negotiate a link placement, and how to turn every link into an additional guest post.
I think that Mark does an awesome job at presenting the best method of link building here.
Here is a list of the things you’ll learn in this module:
The Authority Site System Price
The Authority Site System sells for $997.
(a little secret – if you watch the webinar first, you get a massive 40% discount)
But the real question is whether this course is worth it.
As someone who floundered in internet marketing for a few years, I wish that I had known a mentor who could teach me about keyword research, branding, link building, and managing writers. I didn’t have that mentor.
I don’t think it’s a coincidence that I struggled for a few years before learning how to rank an article and get traffic to a website.
The Authority Site System can serve as your mentor. They cover the basics about internet marketing and help you avoid the pitfalls that I fell in to. I was hunting for a quick buck and never learned some very valuable concepts before I began working on a website.
That’s a recipe for failure.
I think that TASS is worth it because this one small investment could set you on the path to making 4 figures or more per month. Even though I had been working in internet marketing for a few years, I still learned new things and got some amazing templates when I bought TASS.
I recommend it for you too.
Who Is The Authority Site System Best For?
The Authority Site System (TASS) is the 1st of Authority Hacker’s two products. The other is Authority Hacker Pro.
I’d recommend TASS to you if you are more of a beginner. Here are a few situations in which I think TASS could help you and your business:
- You’ve never built a website before
- You’ve built websites that never amounted to much
- You need to learn more about niche selection, content production, or link building
- You feel that you can never get your site just right
- Your site is producing less than $1,000 per month in income
If you’re in any of these stages, I think that TASS could offer valuable insight. It does a great job of showing you what to do, but also telling you why to do it like that. So you won’t just be doing the right things; you’ll be learning why those are the right things.
In short, I recommend this course for anyone who isn’t already seeing blazing success with websites. It might be a little basic for Spencer, but the average user will get a ton of mileage out of TASS.
This course is not a good fit if you’re a lazy money hunter. It’s not a magic button to bring you wealth and glory forever and ever. It’s not a quick solution. Authority sites take time, often as much as a year or more.
But I think that if you’re willing to put in the time and effort, this course can change your life.
If you’d like to get started building your own authority sites, I recommend The Authority Site System for you.
If you already have a website and it’s making over $1,000 per month, I recommend looking at my Authority Hacker Pro review
Frequently Asked Questions
Now let’s talk about some things that you might be asking yourself.
I’m a complete beginner. Is this course for me?
Yes! TASS was designed with the complete beginner in mind. You will be learning about search engine optimization (SEO), how websites make money, why websites can be a lucrative business model, and more.
The lessons are created with over-the-shoulder videos that help you see what’s going on. You can watch as Gael and Mark create a new website from the ground up. They provide templates for you to follow and there’s a helpful Facebook group.
I think that the beginner will feel very much at home with TASS.
I have some SEO and internet marketing knowledge. Is this course right for me?
That depends. How much are you earning from your site?
If you’re earning more than $1,000 per month from your website, I think there are better options out there than TASS. Look into Authority Hacker Pro to boost your income.
If you are earning less than $1,000 per month, TASS will help you get there. If nothing else, the templates and case study site are super valuable on their own.
This is a good course for you if you’re earning less than 4 figures per month from your website.
Will I need to spend money or pay for other tools?
It depends on how much you plan on working yourself. Anyone on an extreme budget might be able to get by while spending less than $100 on tools that are mentioned throughout the course. This will cover your niche and keyword research as well as your branding.
If you have some more money to invest, about $200-$300 worth of tools could make your life easier.
Will this course be updated? If so, do I have to pay?
Yes, and pretty often. I’ve been a member of TASS since 2018. For the 2019 update, they redid almost every video in the course, created a new member area, and started a new case study site.
It was pretty much a 100% overhaul of the existing course.
And all updates are free for existing members.
How much time should I dedicate to be successful?
Authority Hacker recommends that you spend about an hour each weekday for 6 months to a year if you want to see significant results.
But the more time you’re willing to put in up front, the more return you’ll see on your investment and the sooner you’ll see it.
Your Authority Site
I think that TASS doesn’t have much to offer for the very experienced internet marketer. But if you’ve never built a site to $1,000 per month or more, this course can change your life.
I wish that I had purchased it before I started failing at websites. It would have saved me years of trouble.