Social Marketing

TikTok Advertising: Should You Test It?


Today is a time when getting in front of a large engaged audience is as important as ever, and TikTok has emerged as a huge place people are spending their time. TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained. For those who have extra budget, a plethora of creative assets, and are looking to engage with a younger audience you should test Tiktok.

Who Is Advertising On TikTok?

According to Tiktok Ads, TikTok currently has over 500 million users across the globe and presents a large opportunity for advertisers to get in front of an untapped young audience. In 2019 TikTok launched its advertising platform and big-name companies like Nike, Grubhub, and other large companies have already invested in the platform.

Who Is On TikTok & How Much Does It Cost To Advertise?

If you are looking for a young audience, TikTok is the place for you. 66% of all TikTok users under the age of 30 and 41% are between the age of 16 and 24. Due to the fact that the platform is new, the ads come at a high price, and they require a minimum investment of $500 per campaign, so this might not be a great place for small businesses. 

Ad Types On TikTok

Tiktok offers three different ad types; Brand Takeovers, In-Feed Ads, and Hashtag Challenges.

Brand Takeovers are ads that appear right when you open the app and have the advantage of believing the audience is at their most focused right when they begin interacting with the app.

In-Feed Ads are native ads that are placed either at the bottom of a video or in the middle of one’s organic feed while they scroll through video. These will provide high exposure, but work like most ads on social media where you are trying to stop your audience, somewhat like bumper ads you find on Youtube.

Hashtag Challenges are very unique to Tiktok and seem to be the place where a brand can make the most traction. Hashtag Challenges are ads you partner with Tiktok’s marketing team to create a challenge trying to influence users to interact and share your content with other users. This is a big opportunity to go viral and share your brand across the platform, by making the users share and interact with your challenge.

Creating Ads On TikTok

Creating ads on Tiktok is pretty user friendly with those who are already familiar with the platform. The Video Creation Kit Tiktok provides advertisers with many options of video types and templates to create the perfect ad to match to the many free songs of background music.

Conclusion

The first thing to think about on Tiktok is content. If you have the creative assets that will intrigue and create interaction with your audience you have a leg up on the platform. Second, if you have the budget and are looking to jump in and test this virtually untapped market, where young people are looking to be entertained, give TikTok a try!

For any other industry updates, read Will Larcom’s blog, April 2020 Updates to Paid Media Platforms.


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